Where To Buy Jewelry: Online Or Offline?

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Jewelry is one of the prized possessions a person can have. Thus, it is essential to be wary of jewelry purchases. For the longest time, people buy jewelry from physical stores. However, with the increase of dependence on technological advances, online jewelry stores started operating. So, where should you buy a possession as precious as jewelry?

Physical Stores

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People are accustomed to buying pieces of jewelry from a physical store. Going to a store is the traditional way of purchasing jewelry. Thus, people feel safer to buy things from a physical store.

With this option, they can personally check the jewelry they are planning to buy. They can meticulously inspect the quality of the jewelry inside the stores. Aside from checking the condition, prospective buyers can also examine the overall appearance of the jewelry without the technological constraints.

If people buy from physical jewelry stores, they can decrease the chances of being scammed. They can personally meet the stores’ managers. Thus, when a problem arises, customers can quickly contact the store. They can have clear communication about product queries.


Going to a physical store will take up your time, especially if you have a hectic schedule throughout the day. You will need to clear a portion of your day to pick the jewelry of your choice successfully.

Additionally, jewelry sold in a physical shop may be more expensive because of the rent paid by the company.

Online Stores

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Some sites are certified jewelry sellers. The Gemological Institute of America (GIA), HRD antwerp, and International Gemological Institute (IGI) certified Caratlane’s website. Moreover, Bluestone has certification from Hallmark, Solitaire Gemmological Laboratories (SGL), and HKD. These sites legally sell high-quality and authentic jewelry. Thus, prospective buyers must not be scared of buying from these sites.

Accessibility is one of the most significant advantages of buying online. You will not need to clear your schedule for a trip to the jewelry shop. You can browse the latest trends with just a click of your finger. Besides, paying for jewelry is more convenient when you purchase from an online store. Having it delivered at your doorstep is also possible.

Jewelry sold online also has lower prices since companies do not pay for the rent of a physical store. This way, you can save money for other things.


One of the risks when it comes to buying online is the fear of being scammed. Thus, prospective online buyers must be cautious with such websites. They must check the certifications of the site before continuing with the transaction.

Another disadvantage is the possible delay in delivery. You might want to wear your desired jewelry as soon as possible, but online shops rely on third-party delivery services, so that is out of their control.

Buying jewelry online will also restrict your examination of the product. You will not have the capacity to inspect the jewelry meticulously; thus, you will need to rely on pictures provided by the online shops. Sometimes, these pictures do not necessarily reflect the actual product.

Shopping online and offline has its share of benefits and risks. Thus, as a prospective buyer, you will need to be cautious of your transactions, especially with high-value products such as jewelry. May you have an enjoyable experience in jewelry shopping!

Chocolate Diamonds: What’s So Special About Them?

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Diamonds have been around since forever. They are a staple in every woman’s collection because of their beautiful sparkle. They also come in multiple shapes, colors, and sizes fit for a woman’s dream. Most importantly, their reputation lies in the fact that they are the hardest natural mineral. The most popular type of diamond is those which are almost colorless with outstanding clarity.

However, the trend of exploring colored diamonds is becoming increasingly apparent. No longer are diamonds exclusive in the transparent color. Now, some come in incredible shades of blue, purple, yellow, red, and even brown. Yes, brown diamonds exist! And to make them sound more luxurious, the industry has named them as Chocolate Diamonds.

What Are Chocolate Diamonds?

Chocolate Diamonds are rare and naturally brown-colored diamonds. The term “Chocolate Diamond” is a trademark name of Le Vian. In other words, they are brown diamonds which are more affordable than colorless diamonds. Chocolate Diamonds come from countries like Australia, Congo, Borneo, or Brazil. Take note that not all brown diamonds are Chocolate Diamonds. The name “chocolate” only applies to a particular grade and color of a brown diamond.

A Chocolate Diamond occurs naturally and artificially. Even if the look of these artificial diamonds appears brown, they are just typical diamonds treated with heat. Therefore, synthetic Chocolate Diamonds are not at all considered as such altogether.

What Separates Chocolate Diamonds From Brown Diamonds?

Chocolate Diamonds are an elite class of brown diamonds. Only an inconsequential percentage of brown diamonds are Chocolate Diamonds because Le Vian has a rigorous standard for this.

Brown diamonds are the most common on earth. These are opaque, light, or even yellow-hued. Brown diamonds are usually used only for industrial purposes until recently. When they switched to the fine jewelry market, their value remained lower than the other diamonds. On the other hand, Chocolate Diamonds have a deeply saturated dark brown color. It increases in value depending on how rich and dark the color is.

Are They As Valuable As Regular Diamonds?

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If you’re purchasing a piece of jewelry for future investment, a Chocolate Diamond may not be your best choice. These are not expected to rise in value any time soon, and even the best Chocolate Diamond might not meet auctioneers’ or buyers’ standards. Of all colored diamonds, these are some of the least valuable pieces due to their opaque color and very little shine.

Most brown diamonds have lesser clarity and poor color. There are brown diamonds which are a lot rarer and are more beautiful than colorless diamonds. However, this only comprise less than 5% of brown diamonds. Because Chocolate Diamonds are classified together with brown diamonds, this lowers the value for both drastically.

Why Buy A Chocolate Diamond?

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Chocolate Diamonds are becoming more common nowadays because of great advertising.  Jewel companies like Le Vian have made it seem like Chocolate Diamonds are the next big thing. Even if they may not be the best in terms of value, Chocolate Diamonds are low in cost. Thus, it is an excellent option for engagement rings or if you are looking into owning a jewelry piece. The unique color also allows you to customize and even personalize your diamond, all within budget.

If you’re thinking about buying a Chocolate Diamond, research well. Even if these cost less, you will still spend some money on it. But who knows, Chocolate Diamonds might be your best friend too!